LF Launches French Contemporary Women's Wear Brand 'Bash'

Bash 2021 Spring Summer Season Lookbook.

[Asia Economy Reporter Seungjin Lee] LF announced on the 18th that it will officially launch the French contemporary women's fashion brand ‘Bash’ in the domestic market starting from the 2021 spring and summer season.

LF has signed a contract with the headquarters of the French contemporary women's fashion brand Bash for domestic import and sales. Following the imported fashion brands currently being developed such as Isabel Marant, Leonard, Vince, and Joseph, LF has newly signed a business partnership contract with Bash, aiming to continuously strengthen its portfolio of overseas new luxury brands that are gaining attention in the global fashion market.

Bash is a brand born in France in 2003. It established the brand philosophy of ‘providing the perfect wardrobe that every woman dreams of’ and conveys the core value of happiness felt when wearing clothes.

Thanks to rapid growth in Europe including France, the United Kingdom, the Netherlands, and Denmark, Bash has been expanding its business mainly in Asia and North America since 2017, and launched an accessories line in 2019. Currently, it operates about 300 stores in 17 countries, loved by fashion influencers worldwide as well as in Paris.

Meanwhile, LF plans to start sales through LF Mall in mid-February, and in March, build a premium distribution network centered on department stores and actively develop both online and offline distribution channels. While introducing various items ranging from clothing such as jackets, dresses, shirts, and skirts representing Bash to bags, LF will actively promote the brand identity that pursues natural beauty to domestic consumers.

This content was produced with the assistance of AI translation services.