bhc enters the home meal replacement market with 'Changgo43' menu
Fostering 'Changgo43' as a Specialized HMR Brand
Strengthening Status with Premium Menus
[Asia Economy Reporter Lim Hye-seon] Comprehensive dining company bhc is entering the home meal replacement (HMR) market.
bhc announced on the 18th that it recently completed the prototype development of three products, including popular menu items from the Korean beef specialty restaurant ‘Changgo43,’ and is in the final stages of product launch. The release is expected as early as next week.
bhc has been focusing on the rapidly growing HMR market, driven by the increase in single-person households and the spread of consumer trends seeking convenient meals. Subsequently, it formed a dedicated team to develop the premium brand ‘Changgo43’ into an HMR brand and has been actively entering the market.
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bhc explained that this entry into the HMR business will secure a new growth engine for profit generation and provide a stepping stone to advance as a comprehensive dining company.
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