Goheung-gun Signs Contract to Supply 80 Tons of Pomegranate Concentrate as Food Raw Material to Meatbank Co., Ltd.

Goheung Pomegranate, Breakthrough Regular Event to Expand Market Channels... Spotlighted as High-Quality Food Ingredient

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Goheung County (Governor Song Gwi-geun), Meat Bank Co., Ltd. (CEO Kim Young-jun), and Goheung Pomegranate Eco-Friendly Farming Association Corporation (CEO Son Yong-hae) announced on the 17th that they have joined hands to expand the market for Goheung pomegranates.

Goheung County signed an agreement to supply 80 tons of Goheung pomegranate food raw materials at Palyongsan Hall in the county office, with about 20 related personnel attending, including Governor Song Gwi-geun, CEO Kim Young-jun, and CEO Son Yong-hae.

The contracting company, Meat Bank Co., Ltd., is a meat processing specialist that recorded sales of 60.2 billion KRW in 2019. The company operates 44 stores nationwide, including Lotte Mart and Homeplus, and plans to develop and launch new products using Goheung pomegranate concentrate through this agreement.

Goheung pomegranates, which account for about 70% of the national pomegranate production, recorded sales of about 900 million KRW last year, a 30% decrease compared to the previous year due to the impact of COVID-19, and are eager to expand new sales channels.

Through this agreement, it is expected to greatly help Goheung pomegranate farmers by supplying about 1.3 billion KRW worth of 80 tons of pomegranate concentrate.

The county and Meat Bank Co., Ltd. will cooperate in establishing a supply system for high-quality Goheung pomegranate food raw materials and joint marketing for the next two years. Furthermore, they will work together to develop new products using other Goheung agricultural products, enter new large-scale marts, and expand online sales channels.

Governor Song Gwi-geun said, “I am pleased that excellent Goheung pomegranates will be supplied in large quantities through this agreement, helping to increase the income of pomegranate farmers and gaining recognition for Goheung pomegranates.” He added, “The county will also make efforts to promote the excellence of Goheung agricultural products.”

CEO Kim Young-jun said, “According to our research, it was appropriate to use Goheung pomegranates, which have superior quality compared to cheap imported pomegranates, in new products, but securing raw material volume was a concern.” He expressed gratitude, saying, “I thank Goheung County and the Goheung Pomegranate Association for their efforts in securing volume and concluding this contract.”

CEO Son Yong-hae said, “In a situation where sales of Goheung pomegranates have greatly decreased due to COVID-19, I am pleased to have signed a contract to supply 30 tons this year and 50 tons next year in cooperation with Goheung County.” He added, “We will do our best to produce high-quality pomegranates so that Goheung pomegranates can once again leap forward as a premium product.”

Meanwhile, since last year, Goheung County has been making every effort to expand brand marketing through new types of sales channels by pioneering domestic and international online export markets such as Amazon, Weidian, 11st, and Post Office Shopping, as well as food raw material markets in China and the United States, to effectively respond to COVID-19.

This content was produced with the assistance of AI translation services.