Gmarket Supports Psychological Care for Families of Traffic Accident Victims Through Donation Campaign 'Touch'

Gmarket is running a campaign through the year-round donation crowdfunding project "Touch" until the 9th of next month to raise funds to support psychological care for families affected by traffic accidents.

[Asia Economy Reporter Lim Chun-han] Gmarket announced on the 17th that it will run a campaign to raise funds for psychological care support for families of traffic accident victims through its year-round donation crowdfunding project ‘Touch’ until the 9th of next month.

Gmarket Touch is a campaign aimed at soothing and healing the widespread loneliness, anxiety, and trauma in society. Starting with firefighters in March last year, it has provided psychological care support to abused children, COVID-19 medical staff and care workers, and families of children and adolescents with disabilities. Last year, Gmarket members participated in the campaign over 1.1 million times cumulatively, resulting in support worth approximately 160 million KRW.

In this campaign, in collaboration with the Korea Transportation Safety Authority, psychological care will be provided to victims who have lost precious family members due to various traffic accidents such as hit-and-run, retaliatory driving, and drowsy driving, as well as to victims experiencing physical and mental difficulties. Any Gmarket member can participate in the Touch campaign. By clicking the funding button within the Touch campaign, Gmarket donates from the customer participation social contribution fund called ‘Sponsorship Shopping’ for each click.

An eBay Korea official said, “We launched this campaign to offer some help to victims and their families who are going through great physical and mental difficulties due to sudden traffic accidents,” adding, “Based on this year’s main theme of ‘family,’ we will consider and support various psychological treatments for families suffering from domestic and school violence, disabilities, disappearances, disasters, or crimes.”

This content was produced with the assistance of AI translation services.