Lotte Chilsung Beverage Wins 'International Superior Taste Award' at Belgium International Food and Beverage Competition

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 16th that its flagship brands ‘Chilsung Cider’ and ‘Cantata Contrabass Cold Brew Black’ received the ‘Superior Taste Award’ at the ‘2021 ITI International Taste & Quality Institute Awards.’

The International Taste & Quality Institute (ITI) Awards is an event held annually by the International Taste & Quality Institute (ITI), a food and beverage quality evaluation organization established in 2005 in Brussels, Belgium. It evaluates over 10,000 food and beverage products produced worldwide and grants official certification marks to outstanding products.

More than 200 renowned chefs and sommeliers serve as expert judges who conduct rigorous blind tests to evaluate products based on various criteria including taste, aroma, visual elements, first impression, and aftertaste, awarding ratings from 1 star to 3 stars.

Lotte Chilsung Beverage’s flagship carbonated brand Chilsung Cider received excellent evaluations across various categories, achieving an overall score of 90.8% and was selected as a 3-star recipient, the highest grade of the Superior Taste Award. Cantata Contrabass Cold Brew Black received favorable reviews from judges in categories such as aroma and visual elements, earning a 1-star rating.

A representative of Lotte Chilsung Beverage stated, “It is an honor that not only the national carbonated drink Chilsung Cider but also Cantata Contrabass Cold Brew Black, which offers rich-flavored coffee in a large volume, has been recognized for its quality excellence at a globally prestigious food and beverage evaluation event. Based on this international certification, we will strengthen the differentiated strengths of our brands and continue to do our best to introduce RTD beverage products loved by diverse consumers in the global market.”

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