TikTok Selected as Official Partner of UEFA 'Euro 2020'

[Asia Economy Reporter Buaeri] TikTok has been selected as a global sponsor of the Union of European Football Associations (UEFA) 'Euro 2020'.

On the 15th, TikTok announced that this is the first time a digital entertainment platform has sponsored UEFA's major international tournament.

TikTok plans to provide football fans with a variety of visual and entertainment content.

TikTok will launch several features including football-related augmented reality (AR) effects, hashtag challenges, TikTok Live broadcasts, and sounds.

TikTok supports enjoying football in various ways, such as recording and commemorating key moments of the matches.

UEFA will share the historic materials it holds.

Before the UEFA Euro 2020 tournament, TikTok will open an official account to release exclusive behind-the-scenes content and videos, bringing joy to millions of football fans worldwide.

Rich Waterworth, Head of TikTok UK & EU, said, "TikTok is establishing itself as a platform where fans can enjoy a new type of experience beyond just watching football matches. Through this partnership, we hope more football fans will join the TikTok community."

Gilles Appstein, Head of UEFA Marketing, stated, "We look forward to football fans around the world sharing their experiences and passion for one of the world's greatest sporting events, UEFA Euro, through TikTok."

This content was produced with the assistance of AI translation services.