Orion Launches Market O Nature 'O! Granola Choco Goraebab'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 15th that it has launched a new product, "Oh! Granola Choco Goraebab," under its convenient meal replacement brand "Market O Nature."

"Oh! Granola Choco Goraebab" is a collaborative product combining the convenient meal replacement "Oh! Granola" and the steady seller "Goraebab." It includes "Choco Goraebab," which adds chocolate and cocoa powder to eight Goraebab characters, along with chocolate granola and five-grain balls made from five grains such as domestic rice, oats, and rye. The package amusingly depicts the representative Goraebab character "Ladu" transformed into a chef, and on the back, it features cute Goraebab character paper tag games that children can enjoy playing with after eating the product, providing special fun.

Meanwhile, Market O Nature's "Oh! Granola" consists of nine types of "Oh! Granola" made by processing domestic rice, rye, oats, and more (black soybean, fruit, vegetable, cacao, strawberry, protein, pop cranberry almond, pop choco almond, choco Goraebab) and four types of "Oh! Granola Bar" (black soybean, fig berry, pumpkin sweet potato, cacao & probiotic ball). Thanks to the recent increase in demand for convenient meal replacements, sales last year grew by 34% compared to the previous year, surpassing 15 billion KRW and recording the highest sales since its launch in 2018.

An Orion official said, "'Oh! Granola Choco Goraebab' is a product introduced to simultaneously satisfy children seeking taste and fun and mothers choosing healthy snacks," adding, "Amid the spread of health trends, we plan to continue introducing various products that can further popularize granola and expand the convenient meal replacement market."

This content was produced with the assistance of AI translation services.