Hyundai Home Shopping, Men's Sneakers 'New Balance 327' Sales

Hyundai Home Shopping sells the men's sneakers 'New Balance 327 Series' through live commerce and TV home shopping.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 14th that it will sell the men's sneakers 'New Balance 327 Series' through live commerce and TV home shopping.

The New Balance 327 Series is a product that reinterprets New Balance's 1970s design and has recently gained great popularity among young people on SNS.

This product will be showcased on the 15th and 18th respectively in the live commerce corner 'Shopping Live' of the 'Hyundai H Mall' mobile app and the fixed TV home shopping program 'Youngstagram,' targeting young customers in their 20s and 30s.

In particular, the live commerce broadcast (Shopping Live) on the 15th at 9 PM will feature influencers 'Eastar (Lee Joo-heon)' and 'Bungae Man (Park Jong-yoon)' from the YouTube channel 'Eastar TV,' which has 360,000 subscribers. They will appear in person to vividly convey the features and advantages of the New Balance 327 as experts in the sports field. The live commerce broadcast will also be simultaneously aired on 'Eastar TV.'

A Hyundai Home Shopping official said, "This broadcast is a unique attempt to present products popular among the MZ generation (Millennials + Generation Z) by combining our own live commerce platform, YouTube live broadcast, and TV home shopping. We will continue to offer various content targeting the MZ generation."

This content was produced with the assistance of AI translation services.