Record-breaking heatwave coming this summer... Samsung and LG air conditioner battle begins

[Asia Economy Reporter Suyeon Woo] Amid forecasts of record-breaking heat this summer following this winter's historic cold wave, an early air conditioner battle has begun between Samsung Electronics and LG Electronics. Both companies are competitively launching new air conditioner models this month and have launched extensive promotions, heating up air conditioner sales starting from winter.

According to the home appliance industry on the 12th, LG Electronics has been conducting large-scale promotions, including cashback events, targeting customers who pre-purchase the new air conditioner model 'LG Whisen Tower' since the 8th of this month. LG Electronics is offering up to 500,000 KRW cashback to customers who purchase the LG Whisen Tower until March 31.

Additionally, extra benefits are provided when purchasing multiple indoor air management products simultaneously. LG Electronics offers 100,000 KRW cashback to 3,000 customers who purchase a stand-type air conditioner from the Dual Special or Dual Victory models together with a portable air conditioner. Customers who buy the same model air conditioner along with the LG PuriCare 360˚ air purifier can receive up to 200,000 KRW cashback.

Samsung Electronics also launched the 'Bespoke Festival' promotion from the same day until the end of March to commemorate shipping one million Bespoke home appliances. Customers who purchase six or more customized home appliance products out of 11 categories including TVs, refrigerators, and washing machines at offline stores nationwide can receive benefits worth up to 2 million KRW.

Special benefits are additionally provided to consumers preparing for new beginnings such as weddings, moving, or the new school term. ▲Members of the Wedding Club can receive up to 500,000 points ▲Wedding Mileage members can get up to 2 million KRW cashback depending on Samsung Card usage ▲Move-in Club members receive up to 500,000 points based on purchase amount.

Samsung Electronics 2021 Wind-Free Air Conditioner new products Wind-Free Gallery (left) and Bespoke Wind-Free Classic (right) / Photo by Samsung Electronics

LG Electronics 2021 Air Conditioner New Model 'LG Whisen Tower'/Photo by LG Electronics

Samsung’s Premium Design Bespoke vs LG’s 5-Step Clean Management: The Decisive Move

Meanwhile, Samsung Electronics and LG Electronics launched new air conditioner models early this year. Typically, cold winter weather predicts hot summers, and with this year’s historic cold wave, the outlook for record-breaking summer heat is strong. Accordingly, the home appliance industry started early sales competition by releasing upgraded new models in design and performance from the beginning of the year.

Samsung Electronics released the 2021 model Wind-Free air conditioner 'Wind-Free Classic' at the end of last month. A key feature is the integration of customizable 'Bespoke' panels that allow users to change the air conditioner vent panel into five different colors. It also includes Easy Care AI, an artificial intelligence function that automatically manages the product, and a washable filter that can be cleaned with water directly.

The top-tier lineup of Samsung’s Wind-Free air conditioners, the 'Wind-Free Gallery,' features not only powerful cooling performance but also a premium design without a front vent. The Wind-Free Gallery introduces a V-shaped chevron metal art panel on the front. It offers Wind-Free cooling that eliminates direct airflow and reduces power consumption, as well as 'High-Pass Circulation Cooling' which uses a circulator fan to provide rapid cooling without blind spots.

LG Electronics introduced the LG Whisen Tower air conditioner, which manages the airflow path inside the unit in five stages to keep it clean. The filter Cleanbot at the back of the product automatically cleans the ultra-fine filter, which is the first to be passed by the air, once a week, so users only need to empty the dust container every six months. The newly added antibacterial ultra-fine filter removes bacteria that may develop on the filter.

The LG Whisen Tower cools more powerfully than previous models while minimizing direct airflow to people. It also maintains the cooled indoor temperature for a long-lasting comfortable cooling experience. The '4X Concentrated Cooling' feature, with four fans instead of two, enables faster and stronger cooling.

This content was produced with the assistance of AI translation services.