Massage Chairs See Sharp Increase in Inquiries Ahead of Seol Holiday... Competition Heats Up

Bodyfriend Sees Increase in Seollal Gift Orders, Operates and Delivers Normally During Holidays

[Asia Economy Reporter Kim Cheol-hyun] As inquiries about massage chairs have surged ahead of the Lunar New Year, competition among companies is intensifying. According to Bodyfriend on the 11th, sales of massage chairs in January, reflecting demand for Lunar New Year gifts, increased by more than 15% compared to the same period last year. In response, Bodyfriend has decided to operate normal business hours and deliveries during the Lunar New Year holiday.

Bodyfriend announced that during the four-day Lunar New Year holiday, 37 major nationwide showrooms will be open on the first day, the 11th, and 41 on the holiday itself, the 12th. From the 13th onward, all 121 nationwide directly operated showrooms will operate normally. During the holiday period, customers who rent or purchase massage chairs at Bodyfriend’s nationwide directly operated showrooms will receive special discounts and gifts. A Bodyfriend representative said, "As demand for sending massage chairs as gifts instead of visiting hometowns has greatly increased, over 250 delivery personnel are fully mobilized to handle deliveries during the holiday," adding, "We have made thorough preparations to ensure that orders placed during the holiday are delivered as quickly as possible."

Hutech Industry’s limited edition Kakao Friends Ryan massagers are also attracting attention ahead of Lunar New Year and Valentine’s Day. The Ryan neck and shoulder massager features four three-dimensional rotating massage balls that provide a refreshing yet gentle massage, and it is equipped with a heating function to effectively relax stiff muscles. The Ryan mini vibration massager is designed with Ryan wearing a sky-blue hood and a hat, and is sized to fit in one hand. A detachable protective cap is applied to the bottom to enhance hygiene and storage convenience. Hutech explained that reflecting the rapidly increasing demand for contactless gifts ahead of various February anniversaries, these products will be offered at special prices through KakaoTalk Gift and CJ Mall until the 14th.

Cosima will hold a special live broadcast on CJ O Shopping for the Lunar New Year, where customers can purchase the 'Cozy Chair' at a reasonable price. The live broadcast will be held for 60 minutes from 12:35 PM to 1:35 PM on the first day of the Lunar New Year holiday, the 11th. During the broadcast, purchasing the 'Cozy Chair' will come with special discounts depending on payment methods and automatic orders. The Cozy Chair is popular among younger customers due to its reduced bulk compared to traditional massage chairs and its more stylish design. It provides comfortable rest like a rocking chair depending on the center of gravity, and when the massage function is not in use, the massage balls retract into the empty space under the seat, allowing it to be used like a regular recliner chair or sofa.

This content was produced with the assistance of AI translation services.