GS Shop Revamps Live Commerce... Launches Exclusive In-App Store

GS Shop renamed its live commerce service to 'GS Shopping Live' and established a dedicated store within the app.

[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 10th that it has renamed its live commerce broadcasts, previously known under various names such as invitation live and mobile live, to ‘GS Shopping Live’ and established a dedicated store within its app. Additionally, to accommodate the steadily increasing number of mobile customers, it plans to hold fixed broadcasts more than twice daily.

GS Shopping Live is scheduled regularly twice on weekdays at 10 a.m. and 8 p.m. A fixed tab has been added to the top of the GS Shop mobile app to enhance accessibility, allowing customers to watch related videos anytime. The tab includes previous broadcast videos, broadcast previews, a live commerce schedule, and broadcast notification features. Rather than simply transferring home shopping to mobile, the broadcast format will be expanded to include interactive elements such as quiz shows and first-come, first-served events that customers can participate in real time.

In addition to the fixed GS Shopping Live broadcasts, GS Shop plans to continue irregular broadcasts tailored to customer patterns. Through collaborations with various platforms such as Naver and 11st, GS Shopping Live will be available not only on the GS Shop app but also across many other touchpoints.

A representative from GS Shop’s Live Commerce Department stated, “Starting with the fixed scheduling of GS Shopping Live, we will introduce various IT technologies and new content formats for communication with customers, providing differentiated entertainment compared to existing live commerce.”

This content was produced with the assistance of AI translation services.