Shinsegae International Opens 'Rick Owens' at Shinsegae Department Store Gangnam Branch

Rick Owens '21SS' Men's Collection Photoshoot

[Asia Economy Reporter Seungjin Lee] The American designer brand 'Rick Owens,' imported and sold by Shinsegae International, will open a new store on the 3rd floor of Shinsegae Department Store Gangnam on the 9th.

'Rick Owens' is a brand launched in 1994 by the American California-born designer of the same name. The Rick Owens Shinsegae Department Store Gangnam branch is the seventh store in Korea, following the Shinsegae Main Store, Galleria Apgujeong, Hyundai Main Store, and others.

The new store, measuring 60㎡ (18 pyeong), is designed with the same structure as stores worldwide. The jungle concept, directly designed by Rick Owens and the architecture team, is applied throughout the store to offer a unique experience. In the center of the store, a three-dimensional hanger structure allows customers to view clothing at a glance, with low-height accessory tables placed on both sides for a dynamic shopping experience.

The store offers all the main products from Rick Owens' 2021 Spring/Summer men's and women's collections. The brand's distinctive gothic fashion tendencies are well expressed, mainly using achromatic colors.

Notably, this collection, inspired by Dante's work 'The Divine Comedy,' features the theme of the river of fire 'Phlegethon,' which must be crossed to reach hell, expressing the resistant human spirit fighting against danger.

In addition, the store sells key lines and various collaboration products that Rick Owens presents each season.

A Rick Owens marketing representative said, “Rick Owens consistently receives positive responses from the 20s and 30s generation who pursue their own unique and distinctive fashion,” adding, “We opened a new store in Seoul’s prime commercial district so that more customers can experience the brand.”

This content was produced with the assistance of AI translation services.