During COVID-19, 'Tada' Articles Earned an Average of 3.45 Million KRW per Month

[Asia Economy Reporter Buaeri] The premium taxi-hailing service 'Tada Plus' recorded 30% higher operating income than deluxe taxis despite the COVID-19 pandemic.

According to Tada operator VCNC on the 8th, the average monthly income per Tada Plus vehicle last year was 3.45 million KRW.

This figure is 28-30% higher than the income of deluxe taxis (2.64 million KRW) and mid-sized taxis (2.69 million KRW) based on the taxi type operating income statistics released by the Seoul Metropolitan Government.

In particular, in December, when the social distancing level 2.5 was implemented and restaurant operating hours were limited to 9 PM, Tada Plus earned more than twice the income (4.10 million KRW) compared to deluxe taxis (1.89 million KRW). VCNC explained that this result was due to a 50% discount campaign on fares to promote coexistence with individual taxi operators.

During the December campaign, the highest monthly operating income recorded by a Tada Plus vehicle reached 8.2 million KRW.

VCNC stated, "The steady sales of Tada Plus are attributed to coexistence marketing, brand power, and increased customer satisfaction resulting from improved service quality."

VCNC plans to offer recruitment benefits worth up to 1.5 million KRW to individual taxi operators newly joining Tada Plus until March.

Kim Jeong-woong, VCNC Group Leader, said, "Tada Plus is growing into a platform where taxi operators, customers, and transportation platforms can all win through high-level services and various coexistence collaborations. We will expand the market together with drivers who aim to lead a premium mobility culture."

This content was produced with the assistance of AI translation services.