Yeogyeonghyeop Provides Online Marketing Training to 500 Women-Owned Businesses... Supporting Digital Market Access

[Asia Economy Reporter Kim Bo-kyung] The Korea Women Entrepreneurs Association announced on the 8th that it will implement the '2021 W-Digital Sales Channel Support Package Project' to help women-owned businesses, which have been contracted due to COVID-19, develop new sales channels.

The W-Digital Sales Channel Support Package Project assists in entering various distribution channels such as home shopping, e-commerce, and SNS.

First, 500 women-owned businesses wishing to pioneer digital sales channels will be recruited and provided with preliminary online marketing training. The training will be conducted in real-time online sessions, and companies that meet the completion criteria (more than 5 lectures) will be given the opportunity to participate in sales channel-specific entry support projects.

Among the companies that complete the training, 50 selected for the sales channel-specific entry support project will receive one-on-one expert matching consultations.

They will be offered broadcasting opportunities such as TV home shopping and live commerce, along with production cost support. Detailed support areas include ▲public home shopping broadcast transmission and video production costs ▲insert video production costs for domestic home shopping ▲live commerce channel (Grip) broadcasting ▲SNS advertising and promotional video production costs.

Even after the project ends, expert consultations will be provided to review results and establish strategies for the next phase to help develop follow-up sales channels.

The W-Digital Sales Channel Support Package Project is recruiting applicants through the notice section on the Women Entrepreneurs Comprehensive Information Portal until the 19th.

Jung Yoon-sook, president of the Korea Women Entrepreneurs Association, said, "This tailored package support project, which responds to the rapidly changing distribution environment due to COVID-19 and matches the growth stage of companies, will contribute to the leap and expansion of women entrepreneurs."

This content was produced with the assistance of AI translation services.