Samsung Electronics Unveils 'New Grande AI' with Enhanced AI Features... Pre-orders Start from the 8th

Official Launch Next Month... Washing Machine 24kg, Dryers 19kg and 17kg Capacity

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced that it will begin pre-orders for the 'New Grande AI' washing machine and dryer, featuring a new design and enhanced artificial intelligence (AI) functions, starting on the 8th, with an official launch scheduled for early next month. The New Grande AI will be introduced with a 24kg washing machine and 19kg and 17kg dryers, with the 19kg dryer being the largest capacity available domestically. All models have received the highest energy efficiency rating of Grade 1.

Samsung Electronics explained that the New Grande AI is a product that strengthens AI-based convenience features. For the washing machine, the 'Automatic Detergent Dispenser' function has been enhanced to precisely dispense detergent and softener in 10 levels according to the laundry weight, and the 'AI Customized Washing' function, which suggests the optimal course based on fabric type and degree of soiling, has also been further improved.

When delicate fabrics are detected, the detergent foam is increased and motor rotation is reduced to protect the clothes, and if the proportion of towel material is high, the number of rinses is automatically increased to prevent residual detergent. Additionally, when laundry weighing 9kg or more is detected, a stronger 'Water Shot' than the previous Grande AI is applied, reducing washing time by about 20%.

The New Grande AI is also equipped with hygiene management functions. Antibacterial materials have been applied to the control dial of the washing machine and dryer, the inner door handle, the washing machine detergent compartment, the dryer water tank, and the door frame. For the dryer, a dehumidification kit has been installed, and a new 'Space Dehumidification' course has been added, which removes moisture from the space where the product is installed.

In line with the launch of the New Grande AI, Samsung Electronics will introduce the 'SmartThings Clothing Care' service next month through the SmartThings application (app), a clothing management service that makes washing machines, dryers, and Air Dressers more useful. This service recommends optimized courses for clothing care based on the user's lifestyle, clothing interests, and the combination of models owned, and allows users to create and save these courses under their preferred names.

A new easy detergent purchase feature has also been introduced. Before the detergent at home runs out, an alert is sent to the user's smartphone, and the 'Easy Detergent Purchase' function allows convenient purchasing through linkage with the online shopping mall 'Coupang.' Additionally, for garments such as shirts or fitness wear that are better managed with the Air Dresser than the dryer, the course selected on the washing machine is immediately transmitted to the Air Dresser.

The New Grande AI features a flat design without front protrusions and a clean seamless style. Glass material is applied to the front door and control panel to enhance a premium feel. The New Grande AI will be released in four colors for both washing machines and dryers: Greige, Black, Inox, and White. Capacities are 24kg for the washing machine and 19kg and 17kg for the dryers. Based on the suggested retail price, the 24kg washing machine ranges from 1,749,000 to 1,849,000 KRW, the 19kg dryer from 1,999,000 to 2,099,000 KRW, and the 17kg dryer from 1,799,000 to 1,899,000 KRW.

Yang Hyesoon, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "The New Grande AI is a product that accurately reflects consumer trends emphasizing hygiene and interior design," adding, "With various AI-based services, it will provide a different level of clothing care experience by linking not only washing machines and dryers but also clothing purifiers."

Samsung Electronics will offer 400,000 Samsung Electronics membership points usable on Samsung.com and aroma sheets for dryers to consumers who purchase the product during the pre-order period. Additionally, a 'AI Mighty' experience group will be recruited through a lottery to allow users to try the New Grande AI and Bespoke Air Dresser. Applications can be submitted via the Samsung.com website from the 8th until the 15th of next month.

This content was produced with the assistance of AI translation services.