CU, Complete Switch to Eco-Friendly Cups for GET Coffee
CU announced that starting from the 9th, it will completely replace the exclusive cups for GET Coffee, which has an annual cumulative sales volume of approximately 140 million cups, with eco-friendly cups.
View original image[Asia Economy Reporter Lim Chunhan] CU announced on the 8th that starting from the 9th, it will completely replace the dedicated cups for GET Coffee, which has an annual cumulative sales volume of about 140 million cups, with eco-friendly cups.
GET Coffee Kraft Cups are made from unbleached, preservative-free, and non-fluorescent kraft paper material that eliminates chemical processing, making the production process more environmentally friendly compared to conventional paper cups. The cup lids use PP material that does not release environmental hormones even when holding hot beverages. After drinking, the cups and lids can be separated and recycled as paper and plastic, respectively.
Since 2015, CU has been using foam cups for GET Coffee dedicated cups to reduce the paper used in making cup holders. Foam cups have a layer of styrofoam bubbles on the surface, allowing customers to enjoy hot beverages without a cup holder.
In 2019, CU switched the coffee beans used in GET Coffee to eco-friendly beans certified by the Rainforest Alliance (RFA). Rainforest Alliance certified beans are only granted to beans grown on farms practicing environmentally friendly farming methods and ensuring workers have appropriate working hours and wages under strict regulations. Although these beans cost about 10% more than regular beans, CU has maintained the existing coffee prices.
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A BGF Retail official said, “GET Coffee is a product that minimizes the burden on the Earth, but to encourage the use of tumblers rather than disposable cups, we offer price discounts to customers who bring their own tumblers, and we hope many people will participate.”
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