Soribada Achieves Annual Sales of 3 Billion KRW in New Fashion Brand Business... "No Recession Due to COVID-19"

Soribada Sustains Annual Sales of 3 Billion KRW Since 2019 with 'Stair', 'Saint Marine', etc.
Overcomes 'Corona Recession' with Aggressive Marketing Featuring Trendy Models like Mister Trot's Kim Ho-jung and Na Tae-joo
Boosts Sales Scale through Active Market Penetration Including 2021 In-house Mall Activation and Focus on Home Shopping.

[Asia Economy Reporter Jang Hyowon] Soribada (CEO Jo Hogyeon) announced on the 5th that its fashion brands ‘Stair’ and ‘Saint Marine’ achieved sales of approximately 3 billion KRW, the same as in 2019, despite the downturn in the industry caused by the COVID-19 recession.

Soribada explained that its fashion business significantly increased sales volume and product awareness by employing popular trot singers such as Kim Hojung and Na Taeju as models. Soribada stated that it plans to implement even more aggressive sales strategies this year to increase its sales scale.

Saint Marine, a brand launched as a latecomer to Stair, also gained great popularity among consumers despite being released in the second half of 2020. Saint Marine’s ‘Tira’ product, which built recognition as the ‘Kim Hojung shoes,’ sold out its entire first production run immediately upon release. Soribada announced that it will proceed with the production of new Saint Marine products to form a diverse product lineup and further expand production volume.

A representative from Soribada’s distribution business division said, “Despite the recession in the fashion industry caused by the coronavirus, Soribada was able to achieve good results through strategic sales plans and marketing reflecting trends,” adding, “This year, we will increase sales scale through more aggressive market penetration based on last year’s market analysis data.”

Soribada plans to focus on home shopping, which showed good sales performance, paying close attention to production schedules and management, while also activating its own online mall and conducting various promotions. Along with this, as the non-face-to-face and online markets gain attention due to the coronavirus, Soribada stated it will further expand sales channels in the online market. In the offline sector, it plans to select channels with excellent sales volume, concentrate quantities, and devise reasonable sales strategies.

Meanwhile, at the end of January this year, Soribada officially entered the overseas market and completed exports worth approximately $150,000 to Swire, the largest shoe multi-shop in Hong Kong, and plans to continue additional sales. In addition, it is in contact with related companies to expand sales channels to the Chinese markets such as Shanghai and Beijing, and is focusing on overseas market development by releasing custom products in collaboration with various fashion brands including Commonsmile, creating items that can expand demand both online and offline.

This content was produced with the assistance of AI translation services.