LG HelloVision's 'Heart Sharing Package' Support Project with Local Merchants

LG HelloVision announced on the 4th that it delivered 'Maeumnanum Packages' made with products from small business owners in traditional markets in the Eunpyeong area of Seoul to 100 families with developmental disabilities in the region. (From left) Lee Sang-ha, Director of Eunpyeong-gu Our Welfare Center for the Disabled, Yoon Yong, Executive Vice President and CRO of LG HelloVision, Kim Mi-kyung, Mayor of Eunpyeong-gu, and Kim Yong-hoe, President of the Shin-eungam Market Merchants Association, are posing for a commemorative photo after the 'Maeumnanum Package' delivery ceremony.

[Asia Economy Reporter Eunmo Koo] LG HelloVision is delivering ‘Ma-eum Nanum Packages’ composed of products from small merchants in traditional markets in the Eunpyeong area of Seoul to families with disabilities in the region ahead of the Lunar New Year.

On the 4th, LG HelloVision announced that it will deliver ‘Ma-eum Nanum Packages’ consisting of groceries, quarantine supplies, and play kits sold by small merchants in Sineungam Market to 100 families with disabilities in Eunpyeong-gu.

This support project is being carried out in connection with the year-round local economy revitalization campaign ‘Dongnegage Hamkkegage’ (Neighborhood Store Together Store). Sineungam Market was highlighted through cable TV local channel news, and broadcast videos and advertisements introducing individual small merchants will also be produced and additionally aired.

LG HelloVision is continuously expanding the ‘Ma-eum Nanum Package’ support project. Following last year’s delivery of packages to elderly people living alone in the region during Chuseok, it will carry out relay-style support projects within the cable TV broadcast area. The purpose is to expand local win-win activities involving local governments, small merchants, and residents.

Lee Sang-ha, director of the Eunpyeong-gu Our Disabled Welfare Center, said, "I hope this support project will serve as an opportunity for the local community to continuously cooperate to care for marginalized and struggling neighbors." Kim Mi-kyung, mayor of Eunpyeong-gu, also said, "As everyone is cooperating to solve difficulties in the region including COVID-19, I am confident that the peaceful daily life we hope for will surely come."

Yoon Yong, Executive Vice President and CRO of LG HelloVision, said, “We hope this will be a small help to traditional market small merchants struggling with frozen consumer sentiment ahead of the Lunar New Year peak season and to neighbors in the local community facing economic and emotional difficulties due to the prolonged COVID-19 pandemic,” adding, “We will continue to discover social contribution projects that contribute to local coexistence by encompassing the local economy and vulnerable groups.”

LG HelloVision also prepared an on-tact volunteer activity for employees called ‘Making Braille Lunar New Year Gift Sets.’ Employees participate in volunteer work by producing and attaching braille stickers to Lunar New Year gift sets so that visually impaired people can easily distinguish daily necessities and quarantine supplies, and deliver them to local visually impaired families.

This content was produced with the assistance of AI translation services.