'Following BTS, Fruits Also Join Hallyu' ... Popularity of Gyeongnam Strawberries in Indonesia

Indonesian Instagram influencer Tasi is promoting Gyeongnam strawberries. (Photo by Gyeongnam Province)

[Asia Economy Yeongnam Reporting Headquarters Reporter Kang Sharon] Interest and inquiries about strawberries from Gyeongnam continue in Indonesia.

On the 2nd, the Gyeongsangnam-do Jakarta Office produced and promoted a video with Tasyi Athasyia, a famous Instagram influencer, to promote strawberries exported to Indonesia.

The 8-minute video showcased the taste of strawberries and various recipes.

Through the promotion of Gyeongnam strawberries, including the video with Tasyi, the province expects that the day when the fruit Hallyu and the queen of taste, Gyeongnam-produced strawberries, will captivate Indonesian tastes is not far off.

Additionally, this promotion will serve as a stepping stone for promoting the export of not only strawberries but also pears, persimmons, and other Gyeongnam fruits to Indonesia.

Yoo Seung-hee, head of the Gyeongnam Jakarta Office, said, “In a situation where non-face-to-face culture is becoming normalized due to COVID-19, we hope that promotion through SNS of Gyeongnam strawberries will further activate exports,” and added, “We will work harder to promote agricultural product exports in cooperation with the Gyeongnam Residents Association in Indonesia.”

Meanwhile, the main varieties of Gyeongnam-exported strawberries are Maehyang accounting for 70-80%, with the remaining 20-30% being Seolhyang and Geumsil. Over the past five years, exports to Indonesia have steadily increased, and in the market, they are sold at about 130,000 rupiah (approximately 10,500 KRW) for 250g and 220,000 rupiah (approximately 17,700 KRW) for 330g.

This content was produced with the assistance of AI translation services.