"More Than Snow, It's Valentine's Day"... Convenience Store Industry Goes All Out to Target Customers

[Asia Economy Reporter Kim Yuri] While department stores and large supermarkets are focusing on selling holiday gift sets ahead of Seollal, convenience store chains are targeting Valentine's Day on the last day of the Lunar New Year holiday.

On the 1st, convenience store chains launched promotional products featuring popular characters and strengthened ontact (online + untact) delivery services to capture the Valentine's Day market.

GS25 partnered with Kakao Friends, Among Us, and Malangyi to release exclusive Valentine's Day collaboration products. They offered a total of 17 planned sets, including ▲7 Kakao Friends items ▲4 Among Us items ▲2 Malangyi items ▲3 Samgimi items ▲1 Yogi Yeo Ddae item, diversifying price options to broaden consumer choices.

CU also prepared over 100 products under the concept of ‘Happy Sunday to Enjoy with Family’ targeting Valentine's Day immediately following this year's Lunar New Year holiday, including collaborations with Malpyo Shoe Polish and Seoul Land's Earth-themed products.

Seven Eleven released collaboration products with the cement brand ‘Cheonmapyo.’ These retro-concept products use packaging shaped like cement bags and combine Cheonmapyo Cement Popcorn with popular chocolate items into a ‘Cheonmapyo Gift Set.’

Emart24 will introduce two HiteJinro Toad-themed goods sets (a piggy bank set and a cup set) for this year's Valentine's Day. Delivery and shipping services are also being enhanced. GS25 offers half-price parcel delivery services, and CU partners with various delivery companies to provide gift delivery services.

This content was produced with the assistance of AI translation services.