KB Securities, Online Customer Assets Surpass 21 Trillion Won... Doubled in Half a Year

Subscription-Based Asset Management 'Prime Club Service' Also Popular... 120,000 Subscribers in 9 Months

[Asia Economy Reporter Minwoo Lee] KB Securities' online customer assets have nearly doubled in half a year, surpassing 21 trillion won.

KB Securities announced on the 1st that the online customer assets, referring to the assets in securities accounts opened non-face-to-face by customers, have exceeded 21 trillion won. This is double the amount from half a year ago, after surpassing 10 trillion won in the second quarter of last year. Following the recent breakthrough of 100 trillion won in total retail assets, online assets are also rapidly increasing.

In preparation for the influx of individual customers into the stock market, the digital asset management service "Prime Center," launched last year through ▲establishing mid- to long-term strategies for individual customers ▲developing core investment content ▲building private banking (PB) consultation processes and infrastructure, has been evaluated as effective. It is explained that non-face-to-face online services suitable for the stock participation boom of individual investors were provided, allowing small investors and online customers to receive asset management services from financial experts.

The premium asset management service launched afterward, the "Prime Club Service," also gained popularity. By paying a monthly subscription fee of 10,000 won, subscribers receive various content and the latest investment information, as well as consulting from Prime PBs. The total number of subscribers surpassed 120,000 (as of January 21) within nine months of launch. Additionally, services such as ▲"Market Theme Stocks," which captures and provides analysis of the latest trends ▲"Dual Pull Supply Leading Stocks," showing real-time stocks with foreign and institutional inflows ▲"Prime Broadcast," featuring employees with careers such as consecutive winners of famous real investment competitions, overseas MBA graduates, and KB Securities award-winning employees along with KB Securities researchers, are also provided.

From this year, the content lineup will be further expanded. External experts will be regularly invited to "Prime Broadcast," and the "Super Ant Project" broadcasts will also be expanded. A "multi-tasking mode," allowing viewers to trade stocks while watching expert broadcasts, is also planned to be introduced.

Currently, a three-month free Prime Club event is underway for customers who open a stock account or comprehensive asset management account (CMA) for the first time by the end of next month. Detailed information can be found on the KB Securities website or the mobile trading system (MTS) "M-able."

Hauseong, Head of KB Securities M-able Land Tribe, said, "We will continue to anticipate changes in the investment landscape and do our best in customer asset management based on the Prime Center and fintech (finance + technology) technology."

This content was produced with the assistance of AI translation services.