Mercedes-Benz Korea Launches Mobile Membership App 'Mercedes me Care'

Mercedes-Benz Korea launched the mobile membership program application "Mercedes me Care" on the 1st, offering various partner benefits and lifestyle convenience services.

[Photo by Mercedes-Benz Korea]

[Asia Economy Reporter Ki-min Lee] Mercedes-Benz Korea announced on the 1st that it has launched the mobile membership program application ‘Mercedes me Care,’ which offers various partner benefits and lifestyle convenience services.

Mercedes me Care is a new integrated membership program that replaces the existing membership program ‘MercedesCard’ while providing enhanced lifestyle services and vehicle-related services. The app offers existing membership benefits such as discounts on the Mercedes Collection and over 50 partner discounts including Korean Air and Hilton, as well as special event information and applications exclusively for Benz customers.

To provide new vehicle-related services, Benz Korea has built an online-offline linked platform in collaboration with KT and formed partnerships with related companies. Through this, various new services that make daily life more convenient are offered, including ▲car wash ▲designated driver ▲daily chauffeur ▲golf ▲restaurant reservations. These new services are available not only to customers who own Benz vehicles but also to anyone who registers for the application.

Benz customers can easily join the membership program through the app and receive an app card. Customers who already have a MercedesCard can enter their existing card number when signing up for the app to continue using their accumulated points without any change in the validity period.

To commemorate the launch of the Mercedes me Care app, Benz Korea is holding a download event offering prizes such as an iPhone 12 Pro, air purifiers, and Seamarq Hotel accommodation vouchers. After activating the MercedesCard through the Mercedes me Care app, users can enter the event on the event page until April 30. Winners will be announced once a month from March to May.

Previously, as part of building a digital environment for customer satisfaction, Benz Korea introduced the ‘Mercedes me Connect’ app in 2017, which connects drivers, vehicles, and service centers to provide safety and convenience solutions. In December last year, an upgraded version of the Mercedes me app with improved user experience (UX) was released.

Pure electric vehicles such as The new EQC allow users to check the battery charge status and remaining amount through the app, as well as receive real-time charging station information and optimized route guidance by linking the EQ-dedicated navigation system installed in the vehicle with the app.

Mercedes-Benz vehicles manufactured before the connectivity feature was installed can also experience some digital services provided by Mercedes me Connect by activating the ‘Mercedes me Adapter.’

Along with the launch of pure electric vehicles such as The new EQA and The new EQS and various plug-in hybrid models, the ‘EQ dedicated charging solution’ and the ‘Mercedes me Service’ app, which guides necessary vehicle services and allows real-time service center reservations, will be sequentially launched within the year to provide a more convenient charging and driving experience for the increasing number of electrified vehicle users.

This content was produced with the assistance of AI translation services.