"Capture the Senior Generation" Food Industry Flooded with Differentiated Marketing Strategies

Domino's Pizza, Discount Event for Seniors
Korea Yakult Launches Product for Menopausal Women

[Asia Economy Reporter Lim Hye-sun] The food industry is offering customized services that provide differentiated benefits according to age, gender, and other factors. In particular, as interest in the health and rest of the senior generation has increased recently, various benefits and products for them are also increasing.

According to the industry on the 30th, Domino's Pizza is running a 'Buy One Get One Free' pizza discount promotion for senior customers at its Pyeongchang branch until the 31st. For senior customers aged 60 and over at the Pyeongchang branch, when ordering offline for takeout, if they purchase one pizza, they will receive one more pizza for free. Through this event, the number of orders increased by about 15% compared to the previous month.

Korea Yakult has newly launched 'Balhwi Fermented Red Ginseng Hwiyoung' for menopausal women. The new product Hwiyoung is a complex functional product targeting middle-aged women in their 40s and 50s. It contains fermented red ginseng concentrate made from 100% lactic acid bacteria and pagoda tree fruit extract, allowing users to simultaneously care for immunity and menopausal women's health with one product.

The main ingredient, fermented red ginseng concentrate, is made by carefully selecting only 6-year-old domestic red ginseng certified by Nonghyup. It is fermented for 18 hours with two types of Bifidobacteria mass-produced through an in-house probiotics plant. This process enhances the original flavor of red ginseng and increases the ginsenoside content.

CJ Freshway announced that it has signed a business agreement for 'home care and care food' with Visiting Angels Korea, a senior care specialist company, and developed a senior care diet. When Visiting Angels requests the desired diet, CJ Freshway delivers it once or twice a week in the form of semi-prepared or fully prepared products.

CJ Freshway plans to compose the senior care diet using products from its central kitchen in Icheon, Gyeonggi Province, consisting of one main dish and two side dishes (per meal) that contain essential proteins, vitamins, and minerals necessary for the elderly.

This content was produced with the assistance of AI translation services.