Conquering the Global Table through New and Emerging Overseas Market Development and Product Diversification of Excellent Agricultural Food Products

Suncheon City Makes Every Effort to Achieve This Year's '16.5 Billion Won Agricultural Food Export' Goal View original image


[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Suncheon City (Mayor Heo Seok) announced on the 29th that it will make every effort to achieve "165 billion USD in agricultural food exports" this year by establishing a comprehensive plan for agricultural food exports.


To expand exports this year, Suncheon City plans to provide generous administrative and financial support including ▲logistics cost support for agricultural food exports, ▲export promotion cost support for farmers exporting fresh agricultural products, ▲support for export product packaging materials and equipment, ▲overseas market promotional events, ▲establishment of entry into Chinese e-commerce platforms, ▲export consultation meetings inviting overseas buyers, and ▲support for participation in international food fairs.


Furthermore, the city aims to revitalize exports by diversifying export countries through pioneering new and emerging overseas markets and analyzing consumer trends and preferences in export target countries to discover new promising export items.


Despite difficulties in promoting exports last year due to the contraction of export markets caused by COVID-19, poor crop conditions of export agricultural products due to disasters, and increased sea and air logistics costs, Suncheon City achieved 15.9 billion KRW, a remarkable increase of 5.4 billion KRW compared to 10.5 billion KRW in 2019.


Suncheon City's major export items include fresh agricultural products such as pears, persimmons, kiwifruit, tomatoes, cucumbers, and processed foods such as sauces, kimchi, side dishes, processed hamcho (Salicornia), processed maesil (Japanese apricot), scorched rice, and rice cakes. The main export countries are Japan, the Americas, China, and Southeast Asia.



An official from Suncheon Agricultural Technology Center said, “Based on the voices from the export field, we will do our best to increase export performance and improve farmers' income by providing multifaceted support for agricultural food exports and establishing a close cooperative system among administration, farmers, and export-related companies (institutions) to actively utilize various export networks.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing