Amorepacific B:Ready Selected as Mountain Rescue Team for '2021 Save the Heroes'

[Asia Economy Reporter Seungjin Lee] Amorepacific's men's makeup specialist brand B:READY announced on the 29th that it will carry out the 'Save the Heroes' campaign to find and support heroes in need.

To identify heroes in need, B:READY conducted a survey of 1,304 teenagers and people in their twenties, revealing that the heroes they most want to help are mountain rescue workers (33.3%).

Based on the survey, B:READY selected the 'Mountain Rescue Team' as this year's heroes and signed a business agreement with the Korea Firefighters Association, an organization under the National Fire Agency, on the 8th. Five percent of the product sales revenue will be donated, and this amount will be used to improve the working conditions of mountain rescue workers.

The Seoul 119 Special Rescue Team's mountain rescue unit covers an area more than 20 times larger than Yeouido, including Bukhansan, Dobongsan, and Gwanaksan mountains, with about 28 mountain rescue workers responsible. On weekends, each rescue worker is responsible for over 10,000 hikers per day, and the number of rescue dispatches by the mountain rescue team ranges from an average of 2 to as many as 5 per day.

Meanwhile, in 2020, B:READY also made donations to promote firefighters' mental health through the 'Save the Heroes' campaign. B:READY plans to continue the 'Save the Heroes' campaign to find hidden heroes in our society who are facing difficulties.

This content was produced with the assistance of AI translation services.