LOHB's Collaborates with Lotte Confectionery Character 'Mallangi'... Customer Event

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[Asia Economy Reporter Kim Yuri] Lotte Health & Beauty Store LOHB's is holding a collaboration event with Lotte Confectionery's soft candy Malang Cow character 'Malangi' from January 29 to February 4 to celebrate the Year of the White Ox.

LOHB's said this event was planned to bring joy to customers feeling bored from staying at home. The white-spotted calf character 'Malangi' fits well with the 'Year of the White Ox.'

LOHB's recently noticed increased customer interest in daily necessities as people spend more time at home due to COVID-19, and planned a collaboration product related to facial cleansers, one of the essential daily items. In fact, sales of daily necessities on LOHB's online mall increased by 29% compared to the previous year over the past two months (November 28 to January 27). The 'Malangi Facial Band,' featuring the Malangi character and perfect for use with facial cleansers, will be given as a gift to L.POINT members who purchase over 35,000 KRW at LOHB's for seven days starting January 29.

During the same period, an Instagram official account event called 'My Drawn Malangi' will also be held. Participants who draw the Malangi character, share it on Instagram with the hashtag '#내가그린말랑이' and tag the LOHB's account will be entered into a draw where 10 winners will receive a Malangi Facial Band and Malang Cow soft candy.

Meanwhile, LOHB's will hold a month-long sale starting January 29, offering various daily necessities to add comfort and vitality to staying at home. The 'Bodyluv Drug Pillow' will be sold at a 46% discount for 19,900 KRW, the 'Celeb Triple Black Perfume Shampoo' at a 31% discount for 8,900 KRW, and the 'Kundal Pure Body Lotion' at a 10% discount for 8,900 KRW.

LOHB's Marketing Team Leader Jang Heeseon said, "To celebrate the Year of the Ox, we prepared a special collaboration event with Lotte Confectionery's Malangi. We hope everyone enjoys small happiness with the cute and practical LOHB's Malangi Facial Band."

The LOHB's × Malangi collaboration event is available at LOHB's stores nationwide and the official online mall.

This content was produced with the assistance of AI translation services.