[2021 Asia Consumer Awards] Captivating 2030 with Classic Sensibility and Added Individuality
Women's Apparel Division - Kolon Industries FnC (Lucky Chouette)
[Asia Economy Reporter Seungjin Lee] Lucky Chouette, operated by Kolon Industries FnC division, is a brand that started in 2012. Chouette, meaning owl in French, symbolizes a lucky omen that brings good fortune. Based on a classic sensibility, it proposes various cultures and styles through casual elements, graphics, and playful and humorous artwork for young customers with a global sensibility and unique personality.
Lucky Chouette operates over 50 stores. It has also shown outstanding success through marketing with stylish content that stimulates customer interest in the online market. The ‘MON7 Promotion,’ which pre-opens new products online 7 days in advance every month, has established itself as a representative promotion of the brand and is ongoing.
Hot Picks Today
"Buy on Black Monday"... Japan's Nomura Forecasts 590,000 for Samsung, 4 Million for SK hynix
- "Plunged During the War, Now Surging Again"... The Real Reason Behind the 6% One-Day Silver Market Rally [Weekend Money]
- "Not Everyone Can Afford This: Inside the World of the True Top 0.1% [Luxury World]"
- Ruling Party Rallies Voters in Jeonbuk Stronghold: "Advancement Comes When We Unite as One"
- Experts Are Already Watching Closely..."Target Stock Price 970,000 Won" Now Only the Uptrend Remains [Weekend Money]
Lucky Chouette has enhanced its collection line ‘Atelier’ to increase its premium brand value. Atelier showcases sophisticated tailoring using high-quality materials and details while emphasizing a handmade sensibility.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
