[2021 Asia Consumer Awards] eBay Korea, Differentiated Shopping Experience with 'Smile Series'
Internet Shopping Sector 'eBay Korea'
![[2021 Asia Consumer Awards] eBay Korea, Differentiated Shopping Experience with 'Smile Series'](http://www.asiae.co.kr/news/img_view.htm?img=2021012618174146025_1611652662.jpg)
eBay Korea operates 'Gmarket', 'Auction', and 'G9', making it the largest open market company in Korea. The core of the differentiated shopping experience provided by eBay Korea is the Smile series. The Smile series consists of the membership program 'Smile Club', the easy payment service 'Smile Pay', the credit card 'Smile Card', next-day combined delivery 'Smile Delivery', and the unmanned parcel locker 'Smile Box'.
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Smile Club, a paid membership system first introduced in the domestic e-commerce industry in 2017, had approximately 3 million members as of December last year. Smile Pay, as of last year, has about 15 million subscribers and is one of the leading payment methods in Korea. Smile Pay continues to expand its usage by partnering with a wide range of online and offline merchants, including marts, dining, and fashion, in addition to Gmarket, Auction, and G9.
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