[2021 Asia Consumer Awards] Olive Young Maximizes O2O Services Including Instant Delivery of Cosmetics

Health & Beauty Sector CJ Olive Young 'Olive Young'

Olive Young is a brand that pioneered the market by launching Korea's first 'Health & Beauty (H&B) store' in 1999. It offers a carefully selected range of products across various categories that help maintain a healthy and beautiful daily life, including skincare, makeup, hair and body care, and men’s care.

Olive Young is actively pursuing an O2O (online-to-offline) strategy that enhances synergy between channels by providing differentiated experiences in offline stores through optimized merchandise planning (MD) tailored to each commercial district, while maximizing convenience services on its online mall. A representative example is the 'One Day Dream' cosmetic instant delivery service, introduced for the first time in the industry in 2018. This service delivers products purchased through the online mall and mobile application from stores near the customer’s address, reducing delivery time and improving shopping convenience for consumers.

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