[2021 Asia Consumer Awards] 1,550 Franchise Stores... Last Year's Sales Surpassed 400 Billion Won for the First Time

Chicken Category bhc

bhc Chicken 'Bburinkle'

[Asia Economy Reporter Lim Hye-seon] bhc, a leading chicken franchise in South Korea, has been contributing to the continuous growth and development of the domestic franchise industry based on transparent and mutually beneficial management. Last year, bhc emphasized the fundamental roles and responsibilities between customer-centered franchise stores and the headquarters as a new driving force for further advancement. As a result, the number of franchise stores, which was around 700 in 2013, has increased to approximately 1,550, and last year's sales exceeded 400 billion KRW for the first time in history.

The success stories of Bburinkle and Matcho King sparked a boom in new product development within the industry, positively expanding consumer choices. In particular, Bburinkle has grown into a national chicken favorite, with cumulative sales exceeding 50 million units since its launch and continuing to enjoy great popularity. Additionally, bold investments have been made in infrastructure, including the expansion of research laboratories and the construction of new food factories, to provide differentiated research and development and the highest quality.

This content was produced with the assistance of AI translation services.