Shinsegae Duty Free Opens Store on KakaoTalk Gift

[Asia Economy, reporter Kang Nahum] Kakao Commerce announced on January 26 that Shinsegae Duty Free has opened an exclusive brand store within its 'KakaoTalk Gift' platform, where it will sell duty-free products that have cleared domestic customs.

The sale of domestically cleared duty-free goods is a system introduced by the Korea Customs Service at the end of April last year to support the duty-free industry, which has been experiencing prolonged declines in sales. Under this system, duty-free inventory can be imported and temporarily sold to domestic customers who are not planning to travel abroad.

KakaoTalk Gift has recently expanded its brand lineup and product categories from luxury beauty to luxury fashion accessories and living brands.

In particular, the entry of Shinsegae Duty Free is also aimed at meeting the growing demand for luxury gifts and self-purchases. Through this exclusive brand store, the company will offer 30 to 40 brands, including Chloe, Loewe, Longchamp, and Bally, with more than 500 luxury fashion items available.

The product lineup includes a variety of fashion accessories, ranging from apparel to watches, jewelry, and other accessories. All products sold are genuine and can be purchased at discounts of up to 68% off the regular price.

A Kakao Commerce representative stated, "This collaboration was carried out to provide an even more special gifting experience through Shinsegae Duty Free's differentiated global brand sourcing," adding, "We hope this will be a great shopping opportunity for users who miss duty-free shopping due to the inability to travel abroad."

This content was produced with the assistance of AI translation services.