Market Kurly Strengthens 'Kurly's PB' Lineup... "Additional Releases Including Meatballs and Yuringi"

In February Last Year, Cullis Introduced Animal Welfare Milk... About 50 Varieties Available So Far
Plans to Launch High-Quality, Reasonably Priced Meatballs, Gimbap Seaweed, Yuringi, Cider, and More

[Asia Economy Reporter Yuri Kim] Market Kurly is strengthening the product lineup of its private brand (PB) 'Culis.'

On the 26th, Market Kurly announced, "We plan to add products such as meat balls, gimbap seaweed, yuringi (fried chicken), and cider by emphasizing the high quality and reasonable prices of the PB brand Culis." Starting with meat balls at the end of January, we plan to release gimbap seaweed and lunchbox seaweed in February. We are also preparing yuringi and tangsuyuk (sweet and sour pork), which have a limited variety as convenience foods, as well as cider, tablet candy, dumplings, and king-sized dumplings.

Culis is a PB brand that embodies Market Kurly's goal of "seeking sustainable distribution through valuable products." The Culis 'Animal Welfare Milk,' first introduced in February last year, surpassed 800,000 units sold as it approached its first anniversary. The R15 whole wheat bread launched in May last year sold more than 350,000 units, becoming the top-selling bread, and the Culis pork ham released in August ranked first among canned hams.

Market Kurly has been steadily expanding the Culis lineup. The Culis domestic soybean tofu, launched in September last year, is made using only first-grade domestic soybeans without additives such as emulsifiers or stabilizers that simplify the process. It features a firm texture suitable for both stew and pan-frying, a savory taste, and a reasonable price (300g, 1,900 KRW), gaining popularity with sales of 380,000 units since its release. This sales volume exceeds the combined sales of tofu products ranked 2nd to 7th. Recently, it has been selling about 4,000 units daily, demonstrating high popularity. The Culis boiled dumplings released in October last year have the highest sales among more than 120 types of dumplings currently sold on Market Kurly during the same period. They are made with six kinds of domestic vegetables, pork, and Korean wheat colored with spinach powder.

In November last year, Culis introduced its first non-food product line with toothbrushes. They were released in three types: Daily for moderate brushing, Fresh for strong cleaning, and Quad Silky for softness. While the usual number of holes in a toothbrush head ranges from 29 to 36, the Culis toothbrush boasts 46 holes for a rich brushing experience. The Culis wet wipes, first introduced on January 12, have also received positive reviews from customers. They use purified water filtered through seven stages and soft fabric to focus on the basics. Market Kurly stated, "All 50 or so Culis products, including bean sprouts grown without growth promoters, antibiotic-free pork loin cutlets, bibim egg sauce, napa cabbage kimchi, grilled short ribs, beef bone broth, and deep ocean water, are receiving favorable evaluations from customers."

This content was produced with the assistance of AI translation services.