Olive Young Begins Pre-Sale of Lunar New Year Gifts on Online Mall

Starting from the 25th, Online Mall Offers Lunar New Year Gift Suggestions
Up to 50% Off on Health Supplements, Basic Skincare Sets, Massagers, and More

[Asia Economy Reporter Yuri Kim] CJ Olive Young is launching its Lunar New Year gift sales in earnest, starting with its online mall ahead of the Lunar New Year holiday.

CJ Olive Young announced that from the 25th to the 31st, it will hold a special exhibition titled "Lunar New Year Gifts at Olive Young" on its official online mall, offering over 200 gift items. Having targeted the gift market through its omnichannel strategy, Olive Young plans to proactively respond to the demand for Lunar New Year gifts beginning with its online mall this month.

This special exhibition proposes customized gift items by price range under three concepts: "Energy Recharge," "Youthful Beauty," and "Taste Target." Carefully selected items include health supplements such as probiotics, red ginseng, and vitamins for families; basic skincare sets for skin elasticity care; and massage devices that help with fatigue recovery and health management, all offered at discounts of up to 50%.

In addition, shopping benefits have been prepared for customers who prepare Lunar New Year gifts in advance. From the 25th for one week, a 10% cart coupon worth up to 5,000 KRW discount will be issued on the Olive Young mobile application (app). This coupon can be used when purchasing at least one item from the Lunar New Year gift special exhibition.

Olive Young is also providing various convenience services in line with the non-face-to-face gift trend. After selecting products on the mobile app, customers can use the "Gift" service to easily send gifts via message. From the 25th until February 10th, customers who use the "Gift" service and enter the event page will be entered into a draw to win prizes such as tablet PCs, artificial intelligence (AI) audio devices, and coffee vouchers.

Furthermore, to accommodate customers who need to prepare gifts urgently before the Lunar New Year or find it difficult to visit stores in person, the immediate delivery service "Today Dream" will operate until the day before the holiday. If customers purchase "Today Dream" eligible products through the online mall or mobile app by 8 p.m. on February 10th, they can receive delivery within three hours in service areas.

Meanwhile, Olive Young plans to launch a Lunar New Year gift promotion through its nationwide stores next month. The plan is to offer representative gift products by category, showcasing differentiated product curation capabilities at reasonable prices.

An Olive Young official said, "This year as well, we will actively target the gift market with cost-effective practical gifts and a wide range of events that satisfy emotional value. Leveraging the strengths of our omnichannel approach, we will provide various convenience services suited to the non-face-to-face trend and establish ourselves as a reasonable place to purchase gifts."

This content was produced with the assistance of AI translation services.