The Food and Beverage Industry's Strawberry Festival... A Flood of New Products Targeting Consumers' Tastes

Large Supermarkets See Surge in Winter Strawberry Sales
Ediya Coffee's Strawberry Latte Surpasses 100,000 Cups Sold in 3 Weeks

[Asia Economy Reporter Lim Hye-seon] Strawberry desserts are popular. In large supermarkets, strawberries ranked 4th in overall sales last year, surpassing traditional ingredients such as rice, bread, and milk. The food and beverage industry is also attracting customers with strawberry-related menu items.

According to the distribution industry on the 23rd, Ediya Coffee's 'Strawberry Latte' surpassed 100,000 cups sold within three weeks of its launch. Ediya Coffee's Strawberry Latte features fresh and sweet flavors made with high-quality strawberries grown domestically and Korean milk. After the 'Spring Strawberry Latte' launched early last year sold more than 750,000 cups over three months and received great customer response, Ediya Coffee increased the strawberry base ingredient content and volume compared to the previous version and released the new strawberry menu earlier.

To celebrate this strawberry season, Ediya Coffee launched not only the 'Strawberry Latte' but also 'Strawberry Peach Yogurt Flatccino' and 'Soft Strawberry Ade' to allow customers to enjoy strawberries in more diverse beverages. Kim Ju-ye, Head of Marketing at Ediya Coffee, said, "Due to the high preference for strawberry drinks and active consumer requests, we introduced strawberry beverages earlier than last year. We plan to continue launching strawberry-related products annually, including beverages, bakery items, and desserts."

Paris Baguette is conducting the '2021 Strawberry Fair,' showcasing various bakeries using sweet seasonal strawberries. Under the theme 'Berry Filling,' this strawberry fair features premium 'Sancheong Strawberry Cake,' which harmonizes Jirisan Sancheong strawberries with rich Leser cream, and 'Signature Fresh Strawberry Cream Cake,' made with cake-specific baking methods topped generously with fresh milk cream and strawberries. It also offers various strawberry-based products such as 'Strawberry Big Ball,' 'Strawberry Cream Bread,' and 'Strawberry Yogurt Pie.'

Seven Eleven is strengthening its lineup by introducing new products using domestically grown 'Seolhyang' strawberries. The 'Strawberry & Cheese Big Salad' is a season-limited salad filled with savory and soft ricotta cheese, fresh Seolhyang strawberries, and various fresh vegetables. It also includes a tangy and sweet strawberry yogurt dressing and Gamdong eggs. The premium dessert 'Fresh Strawberry Crepe' features a crispy, thinly baked crepe spread with Nutella chocolate cream and topped generously with strawberries and fresh cream. This dessert harmoniously blends the refreshing taste of five Seolhyang strawberries with the sweet flavor of Nutella chocolate.

This content was produced with the assistance of AI translation services.