BMW-Henry Releases Soundtrack for PHEV Vehicle Theme 'eSangjeok Vibe'

2021 BMW PHEV Models, Battery and Driving Warranty Extensions Available

[Asia Economy Reporter Yu Je-hoon] BMW Korea announced on the 23rd that it has released a collaborative music track through the project "e-sangjeok-in Vibe" featuring singer Henry and its plug-in hybrid electric vehicle (PHEV) models.

This project was planned to musically express BMW's eDrive characteristic, where the internal combustion engine and electric motor create synergy. The track uses a loop station method, adding a total of 13 different sounds such as turn signals, electric motor sounds, engine sounds, and exhaust sounds to the representative song "Thunder" by the American rock band Imagine Dragons.

The making film of the new track, "e-sangjeok-in Vibe," can be viewed on BMW's official SNS channels as well as Henry's YouTube and Instagram accounts.

Meanwhile, to commemorate the release of this track, BMW is holding a "TikTok Challenge" where participants imitate dance moves or gestures, and a social media event to guess the vehicle sounds included in the track until the end of next month. Participants will receive prizes such as a one-month vehicle test drive and a miniature signed by Henry.

Additionally, the 2021 BMW PHEV models now enjoy an extended battery warranty period from the previous 6 years to 8 years, and the battery mileage warranty has been extended from 100,000 km to 200,000 km. Furthermore, starting this month, all customers who purchase BMW PHEV models will receive promotions including an electric charging voucher worth 1.6 million KRW and a fuel voucher worth 800,000 KRW.

This content was produced with the assistance of AI translation services.