Supporting Outstanding Low-Income University Students Majoring in Broadcasting to Foster Future Talent

CEO Kim Okchan

CEO Kim Okchan

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[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 21st that it will select 40 university students majoring in broadcasting and provide each with 2 million KRW through the '2021 Blue Lighthouse Home&Smile Donation Scholarship.'


Applications are available on the Korea Student Aid Foundation website from the 22nd of this month until the 5th of next month, with results expected to be announced in early May. Any low-income university student enrolled in a four-year or vocational college in Korea with Korean nationality, whose department name includes 'broadcasting,' can apply. Home&Shopping plans to contribute to nurturing future broadcasting talents by supporting scholarships for outstanding low-income students majoring in broadcasting-related fields.



Home&Shopping has donated approximately 340 million KRW over the past year to contribute to broadcasting development, including 100 million KRW to the Broadcasting Content Promotion Foundation and 100 million KRW to the Korea Communications Commission. A Home&Shopping official stated, "We decided to donate to low-income university students who need help more urgently due to COVID-19," adding, "We empathize with the difficulties many young people in Korea are facing. Although it is a small help, we hope this support will serve as an opportunity for them to find courage and not give up."


This content was produced with the assistance of AI translation services.

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