'Uber Taxi' Runs in Seoul... Franchise Taxi Service Begins

[Asia Economy Reporter Buaeri] Uber announced on the 20th that it will launch a beta service for its franchise taxi, 'Uber Taxi.'

Uber Taxi will operate primarily in Seoul starting today. The same fare as regular taxis applies, and passengers can choose among the existing services?regular taxi, Uber Black, and Uber Taxi?via the Uber app. ▶For more details [Exclusive] Uber "Considering Franchise Taxi Entry from Multiple Angles" refer

Uber plans to increase the number of franchise taxis to 1,000 within the first quarter. Franchise taxis operate under a franchise concept, where the platform company manages the taxi service and collects commissions. Representative examples include Kakao Mobility's 'KakaoT Blue,' KST Mobility's 'Macaron Taxi,' and Tada's 'Tada Light.'

First-time Uber Taxi passengers can receive a discount of up to 10,000 KRW depending on the trip distance. From then on, a 20% ongoing discount will be applied until March 31. Uber has strengthened hygiene management services by installing air purifiers in franchise taxis.

To provide a taxi service without ride refusals, Uber maintains a policy where drivers do not see the destination. Users can check nearby Uber Taxis in real-time through the app.

Uber also offers a fast automatic dispatch service that connects passengers with the closest taxi one-on-one. Additionally, it supports contactless payment minimizing contact between drivers and passengers, based on a payment system using cards pre-registered in the app.

Tom White, Head of Uber Korea, stated, "Uber franchise taxis are services optimized for the Korean market based on technology and innovation proven overseas," adding, "Uber prioritizes guaranteeing safe mobility services for both passengers and drivers."

This content was produced with the assistance of AI translation services.