Strengthening Premium Product Lines and Contactless Services

Dongwon Mall Hosts '2021 Seol Gift Fair' View original image


[Asia Economy Reporter Lim Hye-seon] Dongwon F&B’s food specialty online mall Dongwon Mall announced on the 20th that it will hold a 'Seol Gift Promotion'.


Due to social distancing measures, Dongwon Mall is expanding its premium fresh food gift sets from Dongwon Group affiliates for customers who want to prepare high-end gifts instead of visiting their hometowns in person. The premium product lineup includes the highest-grade Korean beef gift set 'Dongwon Premium Hanwoo VVIP Set' (sirloin 3kg, striploin 1kg, tenderloin 1kg, 990,000 KRW) from the livestock wholesale online mall 'Geumcheon Meat', and the premium tuna sashimi gift set 'Dongwon Tuna Sashimi Signature Set' (MSC bigeye tuna belly 160g, MSC yellowfin tuna loin 240g, 138,000 KRW) from the seafood company Dongwon Industries, with prices up to 900,000 KRW.


They also offer Dongwon tuna gift sets, handmade home meal replacements (HMR) from The Banchan&, as well as over 1,800 types of food and daily necessities sets including fruits and red ginseng. The price range is diverse, starting from affordable gift sets priced around 10,000 KRW.


In response to social distancing, Dongwon Mall has enhanced various non-face-to-face services to increase customer convenience for those who want to easily prepare holiday gifts online.


First, they operate the ‘Giftimoa’ service, which allows customers to conveniently send holiday gift sets via text message. The sender can send the gift at the desired time by only knowing the recipient’s phone number without needing their address, and the recipient can simply enter their address to receive the gift on the desired date. When using Giftimoa, 15% of the purchase amount is credited back as Dongwon Mall points.


Additionally, customers who purchase more than 100 sets can use the individual delivery service to send gifts to multiple recipients. Customers buying over 100 sets can easily send each gift set by entering quantities and addresses according to the order form.


Dongwon Mall offers department store gift certificates worth up to 300,000 KRW depending on the payment amount, and a 7% billing discount (up to 50,000 KRW) when purchasing with a Samsung Card for amounts over 50,000 KRW. Furthermore, customers who purchase two or more Dongwon gift sets receive up to an additional 15% discount, and during the event period, they can enjoy the ‘One Day Special’ promotion with up to 30% off Dongwon gift sets.



Moreover, Dongwon Mall is holding the ‘Take All the Lucky Prizes’ giveaway event for Dongwon gift set customers until the 7th of next month. Participants who enter through the Dongwon Mall event page will be entered into a draw to win prizes such as a Samsung Galaxy Tab S7 (1 winner), Dongwon Mall points worth 210,000 KRW (2 winners), and coffee gifticons (30 winners). All participants will receive 2,021 KRW in Dongwon Mall points.


This content was produced with the assistance of AI translation services.

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