Lee Seon-ho, Eldest Son of CJ Chairman Lee Jae-hyun, Returns to Work... In Charge of CJ CheilJedang Global Operations

Lee Sun-ho, eldest son of Lee Jae-hyun, Chairman of CJ Group.

[Asia Economy Reporter Lee Seon-ae] Lee Seon-ho, the eldest son of Lee Jae-hyun, chairman of CJ Group, has returned to work.

It was confirmed that on the 18th, Lee was appointed as the head of Global Business at CJ CheilJedang and reported to work. This is 1 year and 4 months after stepping down from frontline duties in September 2019.

The Global Business division, which Lee will be in charge of, is responsible for discovering strategic products targeting overseas markets and establishing and executing business strategies to globalize K-Food.

Considering Lee's high understanding of the U.S. market and extensive overseas experience, such as leading the post-merger integration (PMI) work after acquiring the U.S. frozen food company Schwan's, the company assigned him to this position. Lee will focus on discovering the next-generation K-Food to follow 'Bibigo Mandu,' which created a food industry legend by achieving annual sales of 1 trillion won, as well as strategic activities to expand global business.

A CJ official said, "He spent time in self-reflection, deeply contemplating and studying the group's business and his role, and this time he has returned."

Meanwhile, Lee was born in 1990, graduated from Columbia University in the U.S. with a major in Financial Economics, and joined CJ CheilJedang in 2013. He has been receiving management training while serving as head of the Bio Business Team and Food Strategy Planning Department 1.

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