Lotte Department Store Opens Premium Side Dish Specialty Store Featuring Master Chef's Handcrafted Flavors

Master Cook Popup Store Opens on Basement Level 1 at Jamsil Branch
Specialty Store

At the Mastercook Pop-up Store on the B1 floor of Lotte Department Store Jamsil Branch in Songpa-gu, Seoul, Master Chef Lee Sang-jung (right) and Chef Heo Young-boon (left) are showcasing Mastercook products.

[Asia Economy Reporter Seungjin Lee] Lotte Department Store announced on the 17th that it will hold a popup store for 'Master Cook,' a premium ready-made side dish specialty store directly operated by master chefs, on the B1 floor of Jamsil Branch until the 21st.

Master Cook is a premium ready-made side dish specialty store run by Master Chef Lee Sang-jung, president of the Korea Master Chef Association, and Chef Heo Young-boon. It captivates housewives' tastes with handmade side dishes made without artificial seasonings, using natural ingredients such as fruits.

At this popup store, newly released '5 Master Chef Dishes' including 'Carbonara Pork Cutlet' and 'Potatoes Filled with Red Tilapia,' as well as '5 Master Chef Soups' such as 'Hungarian Goulash Soup' and 'Avocado Soup' will be newly introduced.

Lee Ji-hee, Chief Buyer at Lotte Department Store, said, "Reflecting various customer needs for home-cooked meals due to the novel coronavirus disease (COVID-19), we plan to introduce various side dish specialty stores in the department store."

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