Gyeongbuk Province Breaks Through COVID-19 to Enter Overseas Markets... Participates in 18 Online and Offline Exhibitions This Year

Support for 200 Export Companies in Gyeonggi Province in Machinery, Parts, Food, Consumer Goods, and Cosmetics Sectors

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] Gyeongsangbuk-do announced on the 15th that it will actively support exports by participating in overseas exhibitions that combine online and offline formats to secure overseas sales channels for export companies in the province struggling due to the impact of COVID-19.

Export companies that have secured overseas buyers by understanding the latest market trends through overseas exhibitions are facing difficulties in discovering new importers due to cancellations, postponements, and entry restrictions of major international exhibitions after COVID-19.

To overcome this, Gyeongbuk Province is providing opportunities to participate in hybrid international exhibitions where online export consultations and offline on-site exhibitions are conducted together starting this year.

This year, 40 companies will participate in hybrid online-offline exhibitions in countries such as Japan (January Tokyo Automotive Technology Expo, April Japan Content Industry Exhibition), which has a large exhibition industry scale and emphasizes on-site consultations, followed by Vietnam (July Ho Chi Minh Machinery Expo), the United States (August Las Vegas Consumer Goods Expo), and China (October Hong Kong Mega Show, October Guangzhou Import and Export Commodities Fair).

In February, Gyeongbuk Province and Daegu City will jointly host an online video exhibition consultation for automotive parts machinery, with 20 export companies from the province expected to participate. Additionally, 10 food companies, which make up the largest proportion of Gyeongbuk manufacturers, will participate in a permanent online food exhibition to discover buyers throughout the year via a virtual online space.

In the second half of the year, as COVID-19 vaccinations increase and entry restrictions are expected to ease, companies plan to participate in traditional offline exhibitions preferred by businesses such as the New York Consumer Goods Expo (August), German Automotive Parts Expo (October), CIS-Russia Cosmetics Expo (October), and Vietnam Industrial Machinery Expo (December).

Baek Seong-gil, Director of the Job Economy Office of Gyeongbuk Province, explained, "Participation in exhibitions is gaining attention as a cost-effective means to discover new buyers, so hybrid online-offline exhibitions will become a new model for pioneering overseas sales channels."

This content was produced with the assistance of AI translation services.