SSG.com Unveils New 'Mac' Products for the First Time Through Live Broadcast

[Asia Economy Reporter Seungjin Lee] SSG.com will unveil the new limited-edition product ‘Moon Masterpiece’ from the global beauty brand M.A.C for the first time online through its own live commerce channel ‘SSG Live’.

On the 18th at 8 PM, SSG.com will hold a one-hour live broadcast introducing all seven products from the ‘Moon Masterpiece’ collection, released for the first time this year, together with beauty creator ‘YouTrue’.

The ‘Moon Masterpiece’ collection consists of the eyeshadow palette ‘Sea of Plenty’, two shades of the lipstick ‘Powder Kiss Lipstick’ (Turn Up Your Luck, Luck Be a Lady), two shades of the lip gloss ‘Versicolor Varnish Cream Lip Stain’ (Like Candy, No Interruption), the highlighter ‘Extra Dimension Skin Finish’, and the blush ‘Powder Blush Duo’.

From 8 PM on the 18th, when the live broadcast starts, until 8 PM the next day, SSG.com will offer discounts and generous gifts for 24 hours. During this period, customers can purchase the products at a 15% discount, and all buyers will receive a sample of the ‘Studio Fix Foundation’. Additionally, through a quiz event, three full-sized products and a premium pouch will be given away by lottery, and customers who purchase over 80,000 KRW will receive a ‘M.A.C premium pouch’ on a first-come, first-served basis.

Meanwhile, earlier, SSG.com attracted attention by unveiling the new ‘Yves Saint Laurent Beauty’ products globally for the first time through a live broadcast, surpassing 10,000 viewers.

Kim Ki-seok, head of the department store merchandise team at SSG.com, said, “Based on SSG.com’s stable live commerce operation capabilities, we plan to expand collaborations with various beauty brands.”

This content was produced with the assistance of AI translation services.