As Homebodies Increase, Sales of Cleaning Supplies Soar

[Asia Economy Reporter Yujin Cho] Lifestyle brand Zaju of Shinsegae International announced on the 12th that sales of cleaning products increased by about 30% from November last year to January 11 this year compared to the same period last year.

These idea products not only reduce cleaning time with convenient usage but also provide decorative effects with sophisticated designs and colors, showing high sales.

The ‘cleaning slippers’ with detachable cleaning pads attached to indoor slippers allow automatic floor cleaning just by wearing them inside the house, and when the pads are attached, they also have the effect of preventing noise between floors. The ‘portable dust cleaner,’ which can be rolled left and right to remove dust, has seen sales increase by more than 40% compared to the previous year over the past two months due to its excellent dust removal effect, compact size, and convenient portability.

The ‘microfiber stick mop,’ excellent for dust removal, is also popular as it attaches a detachable microfiber pad to a long pole, allowing thorough cleaning of narrow gaps and corners.

Smart trash bins that make waste separation easy are also popular. The ‘two-compartment recycling trash bin’ connects two bins to help easily separate recyclables. Recently, a ‘stackable trash bin’ that can be stacked in multiple layers to save space was newly released.

Unique organizers that help keep the house neat are also receiving good responses. The practical laundry basket ‘Tender Basket’ has maintained steady popularity, selling more than 200,000 units since its first release in 2013. It features a retro design reminiscent of the shopping baskets popular in the 1980s and vibrant colors, and it is loved by consumers for being able to store various items besides laundry.

It is also strong against water and stains and lightweight, making it easy to carry and clean. Due to the product’s popularity, in addition to the existing three colors, limited edition colors in yellow, pink, and purple were newly released this year.

Zaju is holding a cleaning product special exhibition throughout January at Shinsegae International’s official online mall SI Village and some offline stores to welcome the new year. When purchasing the ‘Tender Basket,’ customers receive either Zaju rubber gloves or a set of three shower balls as gifts, and when purchasing the ‘dust cleaner,’ two refills are additionally provided. Gifts are limited in quantity and given on a first-come, first-served basis.

A Zaju marketing representative said, “The popularity of cleaning tools and organizing products is increasing among consumers who want to do a big cleaning or change the atmosphere of their homes for the new year,” adding, “Especially in line with the lifestyle changes of consumers spending more time at home, we plan to continue introducing unique products that are easy to use.”

This content was produced with the assistance of AI translation services.