"Games Are Best Enjoyed Lying Down" KT, Korea's First 'Watching Game' ViewPlay

[Asia Economy Reporter Joesulgina] KT announced on the 10th that it will launch 'Olleh tv ViewPlay,' a service that allows viewers to watch one-person media game content on IPTV. This move comes in response to the growing popularity of various forms of 'watching games' content, ranging from broadcasts of major eSports tournaments to game commentary by individual creators.

Starting from the 11th, customers can enjoy a variety of game content produced by top domestic game creators through this service. KT offers over 10,000 game content pieces, including videos from creators affiliated with Sandbox Network, a leading multi-channel network company in Korea, live broadcasts on Afreeca TV, and KT Rolster eSports matches.

In particular, KT emphasized viewing convenience with ViewPlay's slogan, "Games are best watched lying down." Based on a user environment optimized for TV, the service analyzes customers' preferences to recommend content worth watching. It also includes a subscription feature that allows users to easily select videos from their favorite game creators. Additionally, Afreeca TV game content can be played immediately without requiring a separate login.

All Olleh tv live service customers using UHD set-top boxes, Giga Genie, or Giga Genie Table TV can use the service for free. However, some content is paid. According to the company, representative content currently available on ViewPlay includes Sunba's 'Pain's Creek Killings,' Oknyang's 'Stardew Valley' and 'Civilization,' and Handongsuk's 'Total War: Three Kingdoms' and 'Red Dead Redemption.'

Kim Hun-bae, Executive Vice President and Head of KT Media Platform Business Division, stated, "'Watching games' has grown into a mainstream industry, and the influence of one-person creators in the media field is expected to become a mega trend. We planned the ViewPlay service as the industry's first," adding, "We will inject new vitality into the overall media industry in the new normal era."

To celebrate the launch of ViewPlay, KT is holding a generous prize event on KT.com until the 31st. After watching the official ViewPlay promotional video and participating in an O,X quiz, participants will be entered into a draw to win prizes including a Polymoli beanbag footstool set (1 winner), SteelSeries wireless gaming headset (3 winners), and Google Play gift cards worth 5,000 KRW (100 winners). Winners can be confirmed on KT.com on the 10th of next month.

This content was produced with the assistance of AI translation services.