GM Launches 'Carbon Emission Zero' Campaign... Unveils New Logo

[Asia Economy Reporter Suyeon Woo] General Motors (GM) has launched a new marketing campaign and unveiled a new brand logo as part of its efforts to accelerate the popularization of electric vehicles.

On the 10th, GM announced the launch of its new marketing campaign, "Everybody In." Through this campaign, GM presented a vision for a world where zero traffic accidents, zero carbon emissions, and zero traffic congestion are possible, redefining its brand identity.

GM New Brand Logo

Approximately 724km Driving Range Ultium Platform... The Cornerstone of GM's Electric Vehicle Popularization

The main themes of this campaign are divided into three key areas: ▲ accelerating the popularization of electric vehicles among new-generation consumers ▲ investing $27 billion in electric and autonomous vehicles by 2025, and launching about 30 new electric vehicle models globally by the end of 2025 ▲ emphasizing electric vehicle driving range, performance, and the versatility of the Ultium platform.

GM explained that the Ultium platform, which will serve as the foundation for the next-generation electric vehicle lineup, features outstanding versatility that applies to a wide range of vehicle types, from mass-market cars to high-performance vehicles such as GMC's Hummer EV and Cadillac's Lyriq.

GM's Ultium platform can achieve a maximum driving range of up to 450 miles (approximately 724 km) on a full charge and can be applied to electric vehicles of various sizes, shapes, and price ranges. Additionally, some models can deliver performance that accelerates from zero to 60 miles per hour (approximately 97 km/h) in just 3 seconds.

The campaign features a wide range of celebrities representing diverse groups, including Malcolm Gladwell, author of the global bestseller "The Tipping Point," Bethany Hamilton, a one-armed surfer who survived a shark attack, fitness instructor Cody Rixby, and professional gamer Eric A. Simon.

Malcolm Gladwell, the author of The Tipping Point, is standing on the Ultium platform explaining GM's Everybody In campaign. Photo by GM

GM Redefines Brand Identity... Unveils New Logo

GM has redefined its brand identity to become a global electric vehicle company. The newly unveiled GM corporate logo builds on a solid heritage, adding a more modern and dynamic feel to the familiar blue square GM logo.

The new brand identity extends to technology brands such as Ultium. The gradient of vivid blue tones reflected in the logo is designed to evoke the clear sky of a future where the vision of zero carbon emissions is realized and the eco-friendly energy of the Ultium platform.

Additionally, the rounded corners and lowercase letters of the logo give a more modern and inclusive impression. The underline applied to the "m" inherits the design of the existing GM logo while visualizing the Ultium platform. The empty space around the "m" symbolizes the shape of an electric plug.

To promote this campaign and the new brand identity, GM plans to launch a new website, "GM.com," on the 11th (local time). The new website will share the latest information and news about GM's electrification, safety, social contribution activities, and autonomous driving journey.

This content was produced with the assistance of AI translation services.