"Emart24 Aims to Sell 2 Million Bottles This Year, Strengthens Wine Product Line"

Continuous Expansion of Liquor Specialty Stores

[Asia Economy Reporter Cha Min-young] Emart24, a convenience store aiming to sell 2 million bottles this year, is strengthening its wine product lineup. Emart24 sold a total of 1.7 million bottles of wine last year, averaging 3 bottles per minute.

On the 10th, Emart24 announced it will expand its "Wine of the Month" program. Last year, Emart24 offered 1 to 2 types of wines recommended monthly by wine buyers at discounted prices, and this year, it will segment the Wine of the Month into three price tiers.

By recommending wines each month selected as cost-effective around 10,000 KRW, high satisfaction in the late 10,000s to 30,000 KRW range, and premium wines priced above 40,000 KRW, the strategy is to turn everyone from beginners new to wine to enthusiasts who enjoy high-priced wines into loyal Emart24 customers.

Emart24 offers 3 types of G7 (500ml) wines (Cabernet Sauvignon, Merlot, Chardonnay) at 10,000 KRW when purchasing 2 bottles. Customers thus have the opportunity to buy popular 1L wines for 10,000 KRW. The 500ml G7 was introduced last year as an exclusive volume-differentiated product by Emart24. A regular bottle is usually 750ml.

Additionally, Emart24 selected "Tommasi Gratioso Appassionato" as a wine that can increase satisfaction and offers it at 23,900 KRW, a 22% discount from the original price, until the end of this month. This Italian wine is made using the appassimento method, where grapes are well dried before fermentation, concentrating flavor and aroma. The package includes a Spiegelau Vinovino wine glass (market price approximately 15,000 KRW).

As a premium line, "Vina Vick 'Vick A'" is a new creation from Vina Vick Winery, one of Chile's top three super-premium wine producers, and Emart24 is the first to introduce this wine in convenience stores and large marts. The price is 36,900 KRW.

Along with strengthening the Wine of the Month program, Emart24 plans to continuously expand its liquor specialty stores and wine O2O services.

This content was produced with the assistance of AI translation services.