Essa, Advertising Model Park Seo-joon TV CF On Air

Collection of Essa TV CF Scenes.
[Photo by Essa]

[Asia Economy Reporter Kim Jong-hwa] Premium fabric sofa specialist brand 'ESSA' announced on the 8th that it will unveil a TV commercial featuring its model Park Seo-joon.

This TV commercial, under the concept of 'Park Seo-joon's Secret Vacation Spot,' emphasizes the convenience of managing ESSA's functional fabric sofas and their stylishness, delivering the message that you can do anything you want on the sofa, as well as comfort.

ESSA's advertisement begins with Park Seo-joon enjoying relaxation in a colorful space that catches the eye. It directly shows everyday life where you can not only be comfortable but also do everything you want, such as a pet dog climbing onto the sofa, scratching, or playing around. Park Seo-joon reveals the identity of this place where you want to rest immediately, and the commercial ends with the copy, 'Don't pack up, ESSA.'

The commercial features addictive music, colorful and fantastic spaces, and various backgrounds bathed in warm sunlight, creating anticipation for a happy rest.

The full version of the commercial, pre-released on the official YouTube channel, has already surpassed 1.4 million views, and ESSA is also holding a TV CF on-air commemorative event through its official Instagram until the 22nd.

Meanwhile, ESSA has established itself as the number one fabric sofa brand by gaining safety recognition through domestic and international eco-friendly certifications. ESSA's Rustica and Kashimira premium fabrics use a flocking method, where ultra-fine fibers are densely planted upright rather than woven, providing excellent durability and reducing worries about scratches from pet dogs' claws. Additionally, they feature a stain-resistant function that prevents contamination from easily penetrating and an Easy Clean function that allows simple maintenance with just water.

This content was produced with the assistance of AI translation services.