Samsung Electronics Unveils Mini LED TV 'Neo QLED' (Comprehensive)

Ahead of CES, 'Samsung First Look 2021' Event Unveils First Mini LED TV
Achieves Ultra-High Definition at 1/40th the Size of Conventional LEDs
Global Market Rollout Begins Sequentially from Q1

Samsung Electronics Neo QLED

[Asia Economy Reporter Changhwan Lee] On the 6th (local time in the U.S.), Samsung Electronics held the 'Samsung First Look 2021' event online and unveiled its first mini LED TV, the 'Neo QLED,' to the global market for the first time.

Samsung First Look is an event held annually by Samsung Electronics every January before the opening of CES, the world's largest electronics exhibition, to showcase new TV technologies and products and share the future direction of displays.

Outstanding picture quality realized with mini LEDs 1/40th the size of conventional LEDs

The Neo QLED unveiled by Samsung this time is an LCD-based TV densely packed with LEDs sized 100~200㎛ around the backlight, which serves as the light source. It significantly improves performance compared to conventional LCD TVs.

Neo QLED delivers differentiated picture quality from existing products through three changes. First is the application of 'Quantum Mini LED.' It implements LEDs that are 1/40th the size of the LEDs previously used as backlights, allowing more elements to be arranged. Additionally, a 'Micro Layer' is applied to the LED elements to reduce their size while enabling more precise light control.

Second is the 'Quantum Matrix Technology.' It finely adjusts the brightness of the Quantum Mini LEDs used as backlights up to 12-bit (4096 levels). Through local brightness booster power control, power is efficiently distributed to the backlight according to screen brightness, and the increased local dimming zones are precisely controlled to achieve industry-leading contrast ratio and black detail.

The last is the 'Neo Quantum Processor.' It newly applies AI upscaling technology composed of 16 neural networks to deliver the highest level of 8K and 4K resolution regardless of the quality of the input video.

Samsung emphasized that Neo QLED has achieved innovation not only in differentiated display performance but also through innovative design, AI-based sound, and enhanced smart TV and gaming features.

A company official stated, "Neo QLED applies the 'Infinity One Design' for a slim and elegant appearance that harmonizes with any space," adding, "The top-tier 8K model features an Infinity Screen with an almost invisible frame to enhance immersion."

The new Samsung Neo QLED products will be released in 8K and 4K versions and are planned to be sequentially introduced to the global market starting from the first quarter.

Han Jong-hee, President and Head of the Visual Display Business at Samsung Electronics, appeared as a speaker at the event and shared his vision to not only provide the best screen experience as an industry leader but also contribute to creating a sustainable future.

Samsung Electronics President Han Jong-hee: "Providing the industry's best screen experience"

At the event, Samsung Electronics presented the vision of 'Screen for All,' emphasizing human-centered technology.

Han Jong-hee, President of Samsung Electronics' Visual Display Business Division, appeared as a speaker and expressed the vision of not only providing the best screen experience as an industry leader but also contributing to creating a sustainable future.

President Han stated that going beyond the concept of 'Screens Everywhere,' which aims to provide optimal display solutions for any space, "We will pioneer the era of Screen for All that reflects the diverse lifestyles of users and protects our collective future and environment."

He also announced eco-friendly policies to reduce carbon emissions not only in the TV production process but also to ensure resource circulation throughout the product lifecycle.

Plans include expanding the upcycled eco-packaging, previously applied only to lifestyle products, to all TVs; introducing solar cell remote controls that charge using solar or indoor lighting to drastically reduce battery use; and increasing the use of recycled materials, actively working to reduce greenhouse gas emissions.

Additionally, Samsung Electronics showcased the 110-inch Micro LED TV, first unveiled in Korea last month, to the global market at this event. Following the 110-inch model, a 99-inch product will be sequentially released starting in Korea and then globally in March-April, with plans to introduce smaller 70-80 inch models within the year.

Micro LED TV is a next-generation screen that integrates the best existing display technology and was awarded the Best Innovation Award at CES 2021.

This content was produced with the assistance of AI translation services.