Ongoing 'Himnaera Ddaldeura' Sanitary Pad Donation Campaign Since 2016

Yuhan-Kimberly announced on the 7th that the sanitary pad donations for last year’s “Cheer Up, Girls” campaign, which supports the health and hygiene of young girls, have reached 1 million pads. Photo by Yuhan-Kimberly

Yuhan-Kimberly announced on the 7th that the sanitary pad donations for last year’s “Cheer Up, Girls” campaign, which supports the health and hygiene of young girls, have reached 1 million pads. Photo by Yuhan-Kimberly

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[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 7th that last year's donation of sanitary pads through the 'Cheer Up, Daughters' campaign, which supports the health and hygiene of adolescent girls, has reached 1 million pads.


The 'Cheer Up, Daughters' campaign started in 2016 to help underprivileged groups, especially adolescent girls, with sanitary pads and health hygiene. Donations of sanitary pads through this campaign have accumulated to 6 million pads to date.


Yuhan-Kimberly is conducting the 'Cheer Up, Daughters' campaign together with the Korea Women's Foundation to protect the rights of women, especially adolescent girls, to menstruate equally.


Starting with a donation of 1.53 million pads in the first year of the campaign in 2016, more than 1 million pads have been donated annually, including about 1.1 million pads in 2020. Additionally, Yuhan-Kimberly explained that last year they developed the 'Good Feel First Menstrual Underwear' to help those who have difficulty changing sanitary pads and provided it to women with developmental disabilities.



A Yuhan-Kimberly official said, "We will continue to give back in any small way possible to become a brand that grows together with society, such as through sanitary pad donations."


This content was produced with the assistance of AI translation services.

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