Lee Byung-man, CEO of Cosmax, "The First Year of Digital Cosmax Leap"

Lee Byung-man, CEO of Cosmax

[Asia Economy Reporter Yujin Cho] Byungman Lee, CEO of COSMAX, stated, "The year 2021 will be a foundational year to establish a super-gap," and added, "We hope for a major transformation into 'Digital COSMAX'."

At the non-face-to-face opening ceremony held on the 5th at the Pangyo headquarters in Gyeonggi Province, CEO Lee emphasized, "Despite the rapidly changing market environment due to the novel coronavirus disease (COVID-19), the group continued its growth and created new opportunities," and said, "Even amid an unprecedented crisis, we achieved many accomplishments such as expanding the market share of global clients and securing numerous new online customers."

He also revealed key plans for this year, including strengthening internal management systems and expanding online business to drive customer-centered digital innovation. The management keywords proposed for this purpose were △ Leading new spaces △ Coexisting with new environments △ Delivering new value.

CEO Lee stressed, "The global cosmetics market has already become a single market connected online," and emphasized, "An 'omnichannel' strategy that organically connects around the customer is necessary." He added, "We will expand the value chain from raw material supply to development and production by integrating overseas subsidiaries in China, the United States, Thailand, and Indonesia."

At the opening ceremony held that day, the group’s regular executive personnel appointments for 2021 were also announced. Along with the COSMAXIN awards given to employees with outstanding achievements throughout the year, regular promotions for 349 employees were conducted.

This content was produced with the assistance of AI translation services.